Jagex has completed the year 2012 again further in the past lying with a pleasing result and a new sales record.
For the guys and gals at Jagex is running these days probably not bad at all. With the announcement and continued improvement of RuneScape 3 , the team of developer proves that it is still in the best of action. This thirst is also recognized in the financial area of the clientele. In 2012 it was with a turnover of over 50 million pounds to the most successful year in company history. Away from the fact that this performance is due not least to the online role-playing game RuneScape, by Jagex proves the versatility release several products. Thus, the blocks shooter Ace of Spades appeared at a fair price from well under 10 euros on Steam. What seems at first glance to offer any particularly worthwhile, may have contributed to the mass of the sales figures.
The next long-awaited publication of the online world of the studio behind Transformers Universe. Coupled with the strong brand could be scaled new heights here already in the near future. http://runescape.com/
Friday, June 28, 2013
Jagex as largest independent developer and publisher of video games
Jagex, the world's largest independent developer and publisher of video games, today announced plans for international expansion. The company will set up its focus in the future on a number of new markets -. Ranging from Brazil RuneScape, the most popular free-to-play MMO adventure game in the world, is already available in the languages German, French and Portuguese to Brazilian, but the developers want to run the game now even much stronger marketing in Brazil. RuneScape, which has recently reached the historic milestone of 200 million global accounts can register a continued success and is appealing to more and more players who are looking for an engaging, affordable, and accessible online experience. Around the Campaign for RuneScape to start in Brazil, Jagex signed an exclusive co-marketing agreement with closed UOL, the largest Brazilian provider of online services. UOL, which have developed in a very short time the leading ISP in Latin America, have the largest customer base in the Portuguese world and act on behalf of Jagex as a publisher. The players in Brazil will receive the same gaming experience as the rest of the world, but they can enjoy the benefits of local language support and community management by the team at UOL."International expansion has always been one of the main objectives of Jagex and went so far mostly on the community level with no apparent from marketing, "said David Solari, CMO at Jagex. "We are in a position where we can make an excellent offer, which is tailored exactly to our opinion, the South American market. To ensure this opportunity to capitalize optimally, we have found the perfect partner with UOL to offer support for the game that it deserves. "Opportunities for publishers of online games in Brazil are currently enormous. According to a recent report by Newzoo the Brazilian market is growing at a tremendous pace. With more than 35 million Brazilians who define themselves as active gamers, of which 47% regularly spend money on new games and more than 85% of online play are the number of potential new customers very high. According to the report, the most significant growth sector recorded the online adventure game, which is preferred by 88% of the players in Brazil. By expanding to Brazil Jagex would like to take this and make sure that RuneScape is perceived in Brazil and South America by the players. "for over 12 years We are working on RuneScape and know how to give players a truly captivating and rich gaming experience," said Solari further. We have worked hard to fully localize RuneScape for the Brazilian market to ensure that we are able to provide a comprehensive service available - from tailor-made Cummunity Support to Integrated Billing. " From: http://www.rsfarmer.com/news/Jagex-announces-partnership-with-UOL.html
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